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Brand Planning 101: Essentials for the Small Business Owner

Monday, February 26, 2018 6:30 PM - 8:00 PM

Finding your unique brand voice and using the power of personal branding to tell your story.

Whether you are launching a new business or repositioning a product or service offering, entrepreneurs need to understand the principles that make brands effective today, and the pitfalls to avoid. In this seminar, you’ll be introduced to the intellectual and creative techniques to employ when crafting your brand. Knowing your audience, identify the values/beliefs, unique positioning, and building a culture is the key to succeed in today’s marketplace.

What will I learn?
• What is a brand?
• Why are brands important?
• How to define your audience
• How to identify/brainstorm critical components before developing your brand
• Developing your brand
• Creating brand messaging
• Managing your brand

Who should attend?
• Those that have a new business idea and are interested in starting their own business
• The small business owner that may be struggling with their current business and/or wish to bring it to a new level
• For businesses that are looking to “rebrand”, freshen their company image

Presenter: Amanda Sebele Startwirth Inc., Founder
Duration: 90-Minutes
Cost: FREE!
Sponsored By: Staples / Startwirth Inc. / a2p+

Pre-Registration Required: Get tickets @

Staples - 370 Stone Rd W.

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