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City hires 'destination marketing' lead

In partnership with the Chamber of Commerce, the city will also develop a revised destination marketing plan to enhance Guelph’s unique brand for business, talent and visitors
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NEWS RELEASE
CITY OF GUELPH
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The City of Guelph and Guelph Chamber of Commerce are pleased to announce that Hilary McCann is joining the city’s Destination Marketing Organization (DMO) as its marketing lead beginning today.

Following the successful implementation of the municipal accommodation tax (MAT), the city partnered with the chamber, the city’s chosen not-for-profit DMO, to develop and implement a robust destination marketing plan that will make Guelph a premier place to travel for work and leisure. As the DMO’s lead contact, Hilary will work closely with Visit Guelph to continue building strong partnerships within the tourism industry.

Hilary’s senior-level experience in both marketing and communications with the Government of Ontario and United Way, among other employers, will be valuable toward shaping the city’s destination marketing plan. Hilary is an avid traveler, runs a travel blog, and has first-hand experience of tourism around the world.

Implementing the MAT and hiring a destination marketing lead in partnership with the Chamber as the City’s DMO is an outcome of the 2022-2026 Economic Development and Tourism Strategy, and supports the city’s goal of building Guelph as a must-see visitor destination in Ontario. In partnership with the DMO, the city will also develop a revised destination marketing plan to enhance Guelph’s unique brand for business, talent and visitors.

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