In response to rising food and living costs and the increased use of food banks during the holiday season, last week we asked you, our loyal readers, to help us support the Burlington Food Bank with an online food drive.
The holidays can be a particularly stressful time for all of us, but especially for those in need. The added strain on our local food bank means it needs extra support from caring community members to ensure that no one in our city goes without.
With this in mind, BurlingtonToday embarked on a campaign to raise much-needed funds for our local food bank.
The BurlingtonToday Cares: Food Drive campaign was simple. We secured food packages donated by Michael’s No Frills and asked our readers to purchase the food packages at $25 apiece through our online pop-up store, to be donated to the local food bank.
BurlingtonToday would then match the $25 purchase price to double the donation.
But that’s not all.
We were able to leverage the power of our community to make the donations even bigger by asking our local business partners to match our donation.
QB Sports Bar Grill Games and Rochelle Edwards - The Genuine Realtor - S. Todd Real Estate Ltd. answered the call.
With their support and yours, for each gift card purchased in our pop-up store, every dollar was matched seven times with all proceeds going directly to the food bank.
In Burlington, the generosity of our readers and advertisers was translated into a donation of $1,500 for the food bank.
Thank you for helping us to strengthen our community and make the holiday season a bit brighter here in Burlington.