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Review: Do the new TimBiebs hit the right note?

Reporter Keegan Kozolanka takes you through the ins and outs of the new flavours
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Reporter Keegan Kozolanka gets down to business for his review of the new TimBiebs.

GuelphToday asked resident Timbit connoisseur and Village Media reporter Keegan 'sour cream glazed' Kozolanka to review the new TimBiebs.

The anticipation in the office was palpable Monday morning as I was called in to attend in person for a major assignment. Breaking news, as they say.

That task, of course, is to do a thorough review of the new collaboration between Tim Hortons and occasional Puslinch Lake artist in residence Justin Bieber. 

For those who have managed to avoid hearing about this, starting today Tim Hortons is offering TimBiebs, a collection of three new flavoured Timbits — chocolate white fudge, sour cream chocolate chip and birthday cake waffle — which were reportedly helped crafted by Bieber. If that’s not enough, there is a toque, fanny pack and tote bag featuring the TimBiebs logo.

They're available for a limited time. Ten packs are about a dollar more than the regular ones.

A box of Timbits is not an unusual sight in any newsroom, GuelphToday is no exception, so we are well versed in the ins and outs of them but it’s fitting that I review them being from Hamilton, the birthplace of Tim Hortons as we know it today.

At first glance, I like the use of the classic black and yellow colours for the box. With Bieber being around my age, I think he appreciates the retro-quality it gives and reminds us of the Tim Hortons of our childhoods. 

But how do the flavours stack-up? 

There were no surprises when it came to the chocolate white fudge, that one absolutely rules. The white fudge was a good addition to the chocolate Timbit, it didn’t overpower what is already a good thing. Ruling: 9/10. 

What was surprising was the birthday cake waffle. When I first heard about this one, I was puzzled. How can something be both a birthday cake and a waffle? 

One bite and I thought, ‘oh I get it now.’ This is a very maple syrup forward Timbit, even sweeter than the already sweet birthday cake one. 

This seemed to be the favourite around the newsroom but when I thought about it, I feel they might have gone a bit far with the sweetness. Another good one of the three but I don’t think it was better than the chocolate white fudge. Ruling: 8/10.

I hotly anticipated the sour cream chocolate chip. In my opinion, the best of the regular Timbits is sour cream glazed and it’s not even close. 

So what a disappointment this TimBieb is. The chocolate chips added a somewhat nice crunch but ultimately take away from the sour cream donut experience.

I believe there’s no bad flavour of Timbit, it is just a ball of fat and sugar regardless of flavour, but this one just let me down. Ruling: 5/10.

The novelty is fun but that’ll be up to you if it’s worth shelling out a bit more for these Timbits. I personally have had my fun and will probably just stick to the usual.